The course, which covers such topics as demographics of the affluent, lifestyle segmentation, trends and amenities in today’s luxury home product, and creating a marketing plan for the multimillion dollar property – is taught by Laurie Moore-Moore, President of the Dallas-based Institute and author of the book, “Rich Buyer, Rich Seller! The Real Estate Agents’ Guide to Marketing Luxury Homes.”

“The Certified Luxury Home Marketing Specialist designation which The Institute awards internationally to sales professionals who meet performance standards in the upper-tier residential market,” said Moore-Moore. Melinda Johnson is an example of a sales associate who works to hone the special skills and competencies necessary to provide exceptional service in the fine homes and estates marketplace.”

Johnson is an award-winning sales associate who has been in real estate since 2003 and specializes in the West Cobb High-End market. Melinda takes pride on keeping herself abreast of issues pertinent to home buyers and sellers through ongoing training and has also attained the ABR, (Accredited Buyer Representative), ARS, (Accredited Relocation Specialist), ASR®, (Accredited Seller Representative), CSP, (Certified New Home Sales Professional, NAHB), EcoBroker® (The Green Designation™), and the e-PRO®, (Internet Professional) (NAR) designations. She has most recently attained the Certified New Home Marketing Professional (CMP) designation.

“The training provided new insight about the upper tier market, helped me polish my skills, and provided valuable networking contacts with other agents across the country who specialize in luxury properties,” said Johnson. “In addition, I discovered new and creative tools for promoting expensive homes and estates and new resources for finding buyer prospects. Home buyers and sellers will benefit from my knowledge.”

For current information on the upper tier market, contact Melinda Johnson at Harry Norman Realtors® (404) 218-8315 or e-mail Melinda.Johnson@HarryNorman.com.